Your new data partner

Seamless data.
Smarter insights.
Better decisions.

Cleansing, enrichment, dashboards and AI-powered automation that turn your business data into something you can actually act on, explained in plain English.

“We are surrounded by data, but starved for insights.”

Jay Baer

What data can do for you

Turn the data you already have into growth

Customer insights & targeted marketing

Understand buying behaviour, preferences and demographics so you can run targeted campaigns, keep more customers and engage them better.

Operational efficiency & cost reduction

Find inefficiencies, optimise stock and staffing, and automate the reporting that eats your week, so decisions are faster and cheaper.

Revenue growth & expansion

Market analysis spots new opportunities, while demand trends and customer behaviour guide pricing, product development and when to scale.

How can we help?

From a single Excel formula to a full data platform

We've helped many SMEs grow and hit their goals. Whether it's a tricky formula, a pivot table, or a complete data-driven reporting and marketing solution, we work alongside you and give you practical advice and tools, all in plain English.

Explore services

Our work

What we've created

All projects & case studies

Product · Data API

TransCAPI

A Great Britain transport data API: every stop, every timetable, one API key. Bus, tram and rail across England, Scotland and Wales, with live train and bus positions, disruptions matched to your route, journey planning, reachability maps and measured punctuality, all built from official open data and served as plain JSON.

  • API design
  • Data pipelines
  • Live data
  • Geospatial

Product · Betting intelligence

SportsEdgePro

Betting intelligence platforms for greyhound racing, tennis and horse racing. Build rule-based systems, backtest them on years of Betfair starting-price data (7.6 million greyhound records alone), and get today's qualifiers sent by Telegram. Each sport has its own site, and greyhounds and horses also have a developer data API.

  • Web platforms
  • Backtesting
  • Betfair data
  • Data API

Client project · Automation

Telegram to BetAngel

An integration that reads betting alerts from a private Telegram group, finds the market, applies each strategy's staking rules and places the bet in BetAngel through its API, then logs and settles every trade in Excel, with no one at the screen.

  • API integration
  • Automation
  • Betfair
  • Excel

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